International Marketing
- Students: 5
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评级:
International marketing involves recognizing that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix, it is also necessary to understand regional differences, hence the importance of international marketing.
| 课程总数: | 1 |
| 时间: | 10 分钟 |
| 主题: | 业务 |
| 语言: | 英文 |
| 水平: | 高级 |
| 关键词: | |
| 已发布: | 11/21/14 |
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