International Marketing
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International marketing involves recognizing that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix, it is also necessary to understand regional differences, hence the importance of international marketing.
| Total de lições: | 1 |
| Duração: | 10 min |
| Assunto: | Negócio |
| Idioma: | Inglês |
| Nível: | Avançado |
| Palavras-chave: | |
| Lançado: | 11/21/14 |
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