Marketing International
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À propos de l'instructeur
International marketing involves recognizing that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix, it is also necessary to understand regional differences, hence the importance of international marketing.
| Nombre total de leçons: | 1 |
| Durée: | 10 minutes |
| Thème: | Entreprise |
| Langue: | Anglais |
| Niveau: | Avancé |
| Mots-clés: | |
| Mis en ligne le: | 11/21/14 |