International Marketing | Skillfeed
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International Marketing

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Übersicht

International marketing involves recognizing that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix, it is also necessary to understand regional differences, hence the importance of international marketing.

Lerneinheiten gesamt: 1
Dauer: 10 Min.
Thema: Unternehmen
Sprache: Englisch
Stufe: Fortgeschritten
Schlagwörter:
Freigegeben: 11/21/14
Über den Kursleiter
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