International Marketing
- Students: 5
-
Bewertung:
Sagen Sie Ihre Meinung
Übersicht
Über den Kursleiter
International marketing involves recognizing that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix, it is also necessary to understand regional differences, hence the importance of international marketing.
| Lerneinheiten gesamt: | 1 |
| Dauer: | 10 Min. |
| Thema: | Unternehmen |
| Sprache: | Englisch |
| Stufe: | Fortgeschritten |
| Schlagwörter: | |
| Freigegeben: | 11/21/14 |