International Marketing
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Overview
About the Instructor
International marketing involves recognizing that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix, it is also necessary to understand regional differences, hence the importance of international marketing.
| Lessons: | 1 |
| Duration: | 10 min |
| Subject: | Business |
| Language: | English |
| Level: | Advanced |
| Keywords: | |
| Released: | 11/21/14 |