Marketing Research
- Students: 31
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Rating:
| Videos | Duration |
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Chapter 1: Introduction
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Introduction
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9 min | |
What is Market Research? Part 1
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7 min | |
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What is Market Research? Part 2
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11 min | |
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The Marketing Research Process
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7 min | |
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Chapter 2: Ten-step Research Process
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Part 1
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6 min | |
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Part 2
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6 min | |
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Chapter 3: Market Research Industry
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Part 1
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7 min | |
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Part 2
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9 min | |
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Chapter 4: The Research Brief
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Part 1
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5 min | |
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Part 2
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9 min | |
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Part 3
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4 min | |
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Chapter 5: Sampling
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Part 1
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8 min | |
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Part 2
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12 min | |
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Chapter 6: Designing Questionnaires
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Part 1
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8 min | |
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Part 2
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6 min | |
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Part 3
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6 min | |
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Part 4
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8 min | |
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Chapter 7: Research Methodologies
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Part 1
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6 min | |
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Part 2
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8 min | |
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Part 3
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9 min | |
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Part 4
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9 min | |
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Chapter 8: The Marketing Info System
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Part 1
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6 min | |
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Part 2
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6 min | |
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Part 3
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6 min | |
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Chapter 9: Qualitative Data
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Part 1
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7 min | |
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Part 2
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6 min | |
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Chapter 10: Quantitative Data
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Part 1
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8 min | |
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Part 2
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9 min | |
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Chapter 11: Data Analysis
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Part 1
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6 min | |
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Part 2
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5 min | |
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Chapter 12: The Role of Data and Databases
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Part 1
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6 min | |
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Part 2
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5 min | |
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Part 3
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8 min | |
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Chapter 13: Presenting Research and Findings
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Part 1
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7 min | |
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Part 2
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7 min | |
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Chapter 14: Marketing Info and Research Checklist
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Part 1
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6 min | |
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Part 2
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7 min | |
This course is a step-by-step, pragmatic guide to market research, providing a concrete, usable structure for anyone planning to undertake a research project. The course progresses through each stage of the research process individually, impressing that market research is not a "see what you can find" process, but a structured combing.
| Lessons: | 37 |
| Duration: | 4 hr 12 min |
| Subject: | Business |
| Language: | English |
| Level: | Intermediate |
| Keywords: | |
| Released: | 07/10/14 |
Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
