Web Copywriting
- Students: 15
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Rating:
| Videos | Duration |
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Intro to Copywriting for the Web
Getting the words right-- planning
Language, style, layout, and content; all of these considerations change when you write for the web. Attention span is different among print readers and web readers, and habits must adjust accordingly. This course will help demystify online copywriting, illustrating effective ways to build persuasive webpages and attention-grabbing sites. You will learn, through explanation of theory and presentation of examples, how to create successful digital copies from scratch.
| Lessons: | 14 |
| Duration: | 1 hr 43 min |
| Subject: | Development |
| Language: | English |
| Level: | Intermediate |
| Keywords: | |
| Released: | 06/24/14 |
Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
